Monday, October 18, 2010

Kids Today

LaJobi Launches Kathy Ireland Nursery Furniture
October 18, 2010
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LaJobi debuted a new line of Kathy Ireland Home nursery furniture at the ABC Expo last week, adding infant furniture to a long line of Kathy Ireland branded goods.

The new line is also on display this week in High Point in Furniture Plaza, space 223.

The Kathy Ireland Home nursery collection features four groups: Southern Splendor, Pilgrimage, Pennsylvania and Princess Garden. Each group is offered in two finishes, and includes lifestyle cribs that convert to toddler, day bed or full-size bed, as well as a variety of case pieces. Safety measures, such as dime radius corners, tip kits and hidden cord keepers help with Ireland's mission of finding solutions of "finding solutions for families, especially busy moms."

"It's been a long time in the making," Ireland said of expanding into infant furniture. "...We finally found the right partners."

LaJobi is a wholly-owned subsidiary of Kid Brands Inc., a designer, importer, marketer and distributor of infant and juvenile consumer products. The company manufactures markets and distributes five top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Graco, as well as Serta crib mattresses.

"What I love about this team is they know baby furniture," Ireland told Kids Today.

"We are extremely pleased to team with Kathy to produce a line of nursery furniture to suit the lives of families and especially busy and discerning moms," said Barbara Rogers, director of marketing and product development at LaJobi. "Kathy is one of the most influential voices when it comes to home style and here at LaJobi we are known for staying on trend with style and innovation and the mission of Kathy Ireland Worldwide is a great match."

Plans are underway for LaJobi to produce a line of Kathy Ireland Home crib mattresses early next year.

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