Wednesday, October 20, 2010

Home World Business

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LaJobi Partners With Kathy Ireland For Nursery Products
October 20, 2010
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Infant and juvenile furniture maker LaJobi Inc. has signed a multi-year agreement with Kathy Ireland Worldwide for an exclusive nursery product line.

The companies are introducing a Kathy Ireland line of wood nursery furniture, glider chairs, ottomans and crib mattresses. Cribs in the collection will convert to toddler, day or a full-size bed, allowing the furniture to grow with the child. Items from the collection debuted this week at the High Point Market.

Stephen Roseberry, president and COO of Kathy Ireland Worldwide, told HomeWorld Business that the companies envision distribution in home furnishings and baby specialty stores as well as furniture stores and warehouse clubs.

LaJobi is a wholly owned subsidiary of Kid Brands, Inc., a designer, importer, marketer and distributor of infant and juvenile consumer products. LaJobi produces juvenile furniture under the Bonavita, Babi Italia, Europa Baby, Graco and, for crib mattresses, Serta brands.

Monday, October 18, 2010

Kids Today

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LaJobi Launches Kathy Ireland Nursery Furniture
October 18, 2010
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LaJobi debuted a new line of Kathy Ireland Home nursery furniture at the ABC Expo last week, adding infant furniture to a long line of Kathy Ireland branded goods.

The new line is also on display this week in High Point in Furniture Plaza, space 223.

The Kathy Ireland Home nursery collection features four groups: Southern Splendor, Pilgrimage, Pennsylvania and Princess Garden. Each group is offered in two finishes, and includes lifestyle cribs that convert to toddler, day bed or full-size bed, as well as a variety of case pieces. Safety measures, such as dime radius corners, tip kits and hidden cord keepers help with Ireland's mission of finding solutions of "finding solutions for families, especially busy moms."

"It's been a long time in the making," Ireland said of expanding into infant furniture. "...We finally found the right partners."

LaJobi is a wholly-owned subsidiary of Kid Brands Inc., a designer, importer, marketer and distributor of infant and juvenile consumer products. The company manufactures markets and distributes five top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Graco, as well as Serta crib mattresses.

"What I love about this team is they know baby furniture," Ireland told Kids Today.

"We are extremely pleased to team with Kathy to produce a line of nursery furniture to suit the lives of families and especially busy and discerning moms," said Barbara Rogers, director of marketing and product development at LaJobi. "Kathy is one of the most influential voices when it comes to home style and here at LaJobi we are known for staying on trend with style and innovation and the mission of Kathy Ireland Worldwide is a great match."

Plans are underway for LaJobi to produce a line of Kathy Ireland Home crib mattresses early next year.

Wednesday, October 13, 2010

Baby & Kids Magazine













LaJobi Inc. Partners with Kathy Ireland Worldwide
October 13, 2010

Kids Today Featured in Furniture Today

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LaJobi launches Kathy Ireland nursery furniture

October 13, 2010


(Featured in Furniture Today)

LaJobi launches Kathy Ireland nursery furniture

LaJobi debuted a new line of Kathy Ireland Home nursery furniture at the ABC Expo last week, adding infant furniture to a long line of Kathy Ireland branded goods. The new line is also on display this week in High Point in Furniture Plaza, space 223.

The Kathy Ireland Home nursery collection features four groups: Southern Splendor, Pilgrimage, Pennsylvania and Princess Garden. Each group is offered in two finishes, and includes lifestyle cribs that convert to toddler, day bed or full-size bed, as well as a variety of case pieces. Safety measures, such as dime radius corners, tip kits and hidden cord keepers help with Ireland's mission of finding solutions of "finding solutions for families, especially busy moms."

"It's been a long time in the making," Ireland said of expanding into infant furniture. "...We finally found the right partners."

LaJobi is a wholly-owned subsidiary of Kid Brands Inc., a designer, importer, marketer and distributor of infant and juvenile consumer products. The company manufactures markets and distributes five top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Graco, as well as Serta crib mattresses.

"What I love about this team is they know baby furniture," Ireland told Kids Today.

"We are extremely pleased to team with Kathy to produce a line of nursery furniture to suit the lives of families and especially busy and discerning moms," said Barbara Rogers, director of marketing and product development at LaJobi. "Kathy is one of the most influential voices when it comes to home style and here at LaJobi we are known for staying on trend with style and innovation and the mission of Kathy Ireland Worldwide is a great match."

Plans are underway for LaJobi to produce a line of Kathy Ireland Home crib mattresses early next year.

Monday, October 11, 2010

Parenting 2 Day

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LaJobi to Present New Collections and Introduce a New Brand at ABC Kids Expo and High Point Market

October 11, 2010

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: LaJobi Inc., a designer, manufacturer and distributor of leading brands of juvenile furniture, will be presenting booths at both the ABC Kids Expo and the High Point Market, two leading tradeshows showcasing the newest trends in babies’, kids’, and home furnishings.

LaJobi is pleased to introduce new collections and an exciting new brand, kathy ireland Baby® by LaJobi. LaJobi is the exclusive nursery furnishing partner for kathy ireland Worldwide, and plans to exhibit four new collections for the brand, which features wooden nursery furniture. LaJobi is pleased to announce that kathy ireland Baby® will feature their highly rated Lifestyle™ Cribs, Convertible Cribs, as well as their Classic Crib design, which all convert to grow with baby.

In addition, LaJobi will be showing new additions to their Europa Baby brand with the Cameron Collection, and also a new Bonavita Collection – Gibson. LaJobi will also be showcasing a new White Chocolate finish for their Bonavita Liberty collection.

Tradeshow attendees and media from both the ABC Kids Expo and the High Point Market will have the opportunity to be among the first to view LaJobi’s exciting new products. Private interviews and booth tours with LaJobi representatives are available for members of the press.

About LaJobi Inc.:

LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc. Kid Brands, Inc. is a designer, importer, marketer and distributor of infant and juvenile consumer products that acquired LaJobi in April of 2008.

Originally named for its founders, brothers Larry and Joe Bivona, LaJobi remains known for commitment to top-quality workmanship, design, service and uncompromising dedication to quality and innovation. The company manufactures markets and distributes five top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Graco, as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recently recognized as a Consumer’s Digest Best Buy. And, LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout the United States as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. More information about LaJobi, its brands and their related collections can be found at www.lajobi.com or (888) 266-2848.

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