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John Sandiford promoted to Managing Director at LaJobi, Inc.

September 20, 2010
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LaJobi, Inc., a designer, manufacturer and distributor of leading brands of juvenile furniture, today announced John Sandiford has been promoted to managing director. In his new role, all directors and the CFO will report directly to him, with Sandiford reporting directly to the president of LaJobi.

“LaJobi has continued to experience impressive growth and leadership in the market and we are thrilled to have John as the point person for day to day operations,” said Larry Bivona, president of LaJobi. “John has been instrumental in helping build LaJobi’s leadership at the forefront of everything from sourcing and design to innovation and distribution. His extensive experience in the juvenile market and deep understanding of LaJobi further positions the company for continued success.”

Sandiford brings more than three decades of industry experience to his new role. Before joining LaJobi in 2008 as director of global sourcing, Sandiford served as vice president of international operations/director for Simplicity for Children, executive vice president of operations for The Goodbaby Group, and consulted for the CFC MorganRidge Group.

Prior to those positions, Sandiford also held the position of vice president at Graco Children’s Products where he directed all international operating activities focusing on the manufacturing and distribution of children’s juvenile products.

About LaJobi, Inc.
LaJobi, Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID). Kid Brands, Inc. is a designer, importer, marketer and distributor of infant and juvenile consumer products that acquired LaJobi in April of 2008.

Originally named for its founders, brothers Larry and Joe Bivona, LaJobi remains known for commitment to top-quality workmanship, design, service and uncompromising dedication to quality and innovation. The company manufactures, markets and distributes seven top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Graco, and Little Miss Matched, as well as Serta crib mattresses and a partnership with kathy ireland World Wide. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recently recognized as a Consumer's Digest Best Buy. LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout the United States as well as through Internet retailers. The company is located at 257 Prospect Plains Road, Cranbury, New Jersey 08512. More information about LaJobi, its brands and their corresponding collections can be found at www.lajobi.com or (888) 266-2848.