Wednesday, June 16, 2010

Kids Today

LaJobi partners with Kathy Ireland Worldwide
Kids Today Staff
View the article.

CRANBURY, N.J. - Infant and juvenile furniture company, LaJobi has signed a multi-year agreement with Kathy Ireland Worldwide, the design and marketing company founded by CEO and Chief Designer Kathy Ireland. LaJobi is the exclusive, nursery furniture licensing partner for Kathy Ireland Home.

The companies will introduce a line of wood nursery furniture, glider chairs, ottomans and crib mattresses. Cribs in the collection will be lifestyle cribs which convert from crib to toddler bed, day bed, or a full size bed offering multiple uses from infancy to adulthood and allowing the furniture to grow with the child.

"We are extremely pleased to team with Kathy to produce a line of nursery furniture to suit the lives of families and especially busy and discerning moms," said Barbara Rogers, director of marketing and product development at LaJobi Inc. "Kathy is one of the most influential voices when it comes to home style and here at LaJobi we are known for staying on trend with style and innovation and the mission of Kathy Ireland Worldwide is a great match."

Ireland is excited as well.

"Partnering with the great team at LaJobi Inc. is a dream come true. Our discussions have taken place for a great deal of time as we've learned wonderful things about these extraordinary leaders in the category of nursery furniture," she said. "We are very proud to bring our vision of nursery furniture to life with LaJobi It is our belief that these products will bring great excitement, fashion, quality, value and safety to our retail partners, partners and customers."

The lines will launch this fall.

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