Tuesday, August 4, 2009

Bedroom Magazine

LaJobi’s First Budget-Friendly & Eco-Friendly Graco Juvenile Furniture Collection

The Dakota Collection Includes Crib, Dressing Table

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August 3, 2009 - Back in June, LaJobi, Inc., a designer, manufacturer and distributor of leading brands of juvenile furniture announced the introduction of The Dakota Collection, Graco’s first eco-friendly nursery furniture to be sold exclusively at Wal-Mart. Known as a quality, trusted name in juvenile furnishings, LaJobi Inc. continues the fine tradition of creating elegant, comfortable nursery furniture with this exceptional line.

“We are extremely proud of the eco-friendly Graco Dakota Collection,” said Barbara Rogers, Director of Marketing and Product Development at LaJobi Inc. “Our designs are ahead of the curve when it comes to innovation and style and with the Graco Dakota Collection, we are also offering consumers an ecologically and economically savvy solution.”

Eco-friendly for the kids’ market on tight budget

While many consumers today strive to purchase eco-friendly products for ecological and health reasons, eco-friendly decorating solutions are also often associated with a high price tag. However, with a manufacturers' suggested retail price of $199.97 and the Dressing Table at $129.97, the Dakota Collection allows budget conscious parents to feel great about providing an environmentally friendly haven for baby.

The Dakota Collection is the first Graco Baby Furniture to be eco friendly, certified by the Forest Stewardship Council (FSC). All wooden components of the 2-piece collection are sustainable woods, certified to the standards of the FSC by the Rainforest Alliance SmartWood Program.

The Dakota Classic Crib features no moving parts and has a 3-position mattress platform that adjusts as baby grows. JPMA, ASTM and CPSC safety certified, the crib converts to a toddler bed (no guard rail needed), day bed and full size headboard (bed frame and mattress not included). Four sturdy rollers – two which lock – make mobility easy. The crib requires assembly, and comes with a five year limited warranty.

The Dakota Dressing Table coordinates beautifully to provide a safe area to dress and change baby. Features easily accessible open design with abundant storage space. Includes two fixed shelves for storing clothing and baby's accessories. Changing area equipped with built-in safety strap for added security. Includes four sturdy rollers (2 locking) for ease of mobility. Both the Dakota Crib and Dressing Table come in a warm Dark Walnut finish that is luxurious and stylish. Available at Wal-Mart stores nationally and at www.walmart.com.

Retailers should visit www.lajobi.com for more information on Lajobi Inc. or the Dakota Collection.

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