Parenting 2 Day

LaJobi to Present New Collections and Introduce a New Brand at ABC Kids Expo and High Point Market

October 11, 2010

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: LaJobi Inc., a designer, manufacturer and distributor of leading brands of juvenile furniture, will be presenting booths at both the ABC Kids Expo and the High Point Market, two leading tradeshows showcasing the newest trends in babies’, kids’, and home furnishings.

LaJobi is pleased to introduce new collections and an exciting new brand, kathy ireland Baby® by LaJobi. LaJobi is the exclusive nursery furnishing partner for kathy ireland Worldwide, and plans to exhibit four new collections for the brand, which features wooden nursery furniture. LaJobi is pleased to announce that kathy ireland Baby® will feature their highly rated Lifestyle™ Cribs, Convertible Cribs, as well as their Classic Crib design, which all convert to grow with baby.

In addition, LaJobi will be showing new additions to their Europa Baby brand with the Cameron Collection, and also a new Bonavita Collection – Gibson. LaJobi will also be showcasing a new White Chocolate finish for their Bonavita Liberty collection.

Tradeshow attendees and media from both the ABC Kids Expo and the High Point Market will have the opportunity to be among the first to view LaJobi’s exciting new products. Private interviews and booth tours with LaJobi representatives are available for members of the press.

About LaJobi Inc.:

LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc. Kid Brands, Inc. is a designer, importer, marketer and distributor of infant and juvenile consumer products that acquired LaJobi in April of 2008.

Originally named for its founders, brothers Larry and Joe Bivona, LaJobi remains known for commitment to top-quality workmanship, design, service and uncompromising dedication to quality and innovation. The company manufactures markets and distributes five top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Graco, as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recently recognized as a Consumer’s Digest Best Buy. And, LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout the United States as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. More information about LaJobi, its brands and their related collections can be found at www.lajobi.com or (888) 266-2848.