
September 2009
Circulation: 2,200,000

LaJobi’s First Budget-Friendly & Eco-Friendly Graco Juvenile Furniture Collection
The Dakota Collection Includes Crib, Dressing Table
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August 3, 2009 - Back in June, LaJobi, Inc., a designer, manufacturer and distributor of leading brands of juvenile furniture announced the introduction of The Dakota Collection, Graco’s first eco-friendly nursery furniture to be sold exclusively at Wal-Mart. Known as a quality, trusted name in juvenile furnishings, LaJobi Inc. continues the fine tradition of creating elegant, comfortable nursery furniture with this exceptional line.
“We are extremely proud of the eco-friendly Graco Dakota Collection,” said Barbara Rogers, Director of Marketing and Product Development at LaJobi Inc. “Our designs are ahead of the curve when it comes to innovation and style and with the Graco Dakota Collection, we are also offering consumers an ecologically and economically savvy solution.”
Eco-friendly for the kids’ market on tight budget
While many consumers today strive to purchase eco-friendly products for ecological and health reasons, eco-friendly decorating solutions are also often associated with a high price tag. However, with a manufacturers' suggested retail price of $199.97 and the Dressing Table at $129.97, the Dakota Collection allows budget conscious parents to feel great about providing an environmentally friendly haven for baby.
The Dakota Collection is the first Graco Baby Furniture to be eco friendly, certified by the Forest Stewardship Council (FSC). All wooden components of the 2-piece collection are sustainable woods, certified to the standards of the FSC by the Rainforest Alliance SmartWood Program.
The Dakota Classic Crib features no moving parts and has a 3-position mattress platform that adjusts as baby grows. JPMA, ASTM and CPSC safety certified, the crib converts to a toddler bed (no guard rail needed), day bed and full size headboard (bed frame and mattress not included). Four sturdy rollers – two which lock – make mobility easy. The crib requires assembly, and comes with a five year limited warranty.
The Dakota Dressing Table coordinates beautifully to provide a safe area to dress and change baby. Features easily accessible open design with abundant storage space. Includes two fixed shelves for storing clothing and baby's accessories. Changing area equipped with built-in safety strap for added security. Includes four sturdy rollers (2 locking) for ease of mobility. Both the Dakota Crib and Dressing Table come in a warm Dark Walnut finish that is luxurious and stylish. Available at Wal-Mart stores nationally and at www.walmart.com.
Retailers should visit www.lajobi.com for more information on Lajobi Inc. or the Dakota Collection.
There are no moving sides on the Graco Dakota Classic crib, which is in line with current crib safety trends. It has three mattress support positions, caster wheels and it converts to a toddler bed, day bed and full-size headboard. It's available for about $200 on Walmart.com. A matching, eco-friendly Dakota changing table is available for about $130.
Trend: Two-tone
Childrens Furniture in two colors
Gerri Hunt and Jenny Heinzen York -- Kids Today, 6/1/2009
View the article
Two tones can be twice as nice, as evidenced by a wave of new products hitting the kids market that feature two-toned finishes. Whether marrying wood tones with cream, black or other complementing woods, or making the leap into bolder color combinations, this hot trend packs double the punch.

The Dakota Collection by LaJobi, Graco’s first eco-friendly furniture, will be sold exclusively at Wal-Mart. The collection includes a crib and dressing table.
All wooden components are sustainable woods
| Graco's Dakota Collection by LaJobi is eco-friendly. |
All of the collection’s finishes are water based, and packaging is from recycled or recyclable materials.
The Dakota Classic Crib features no moving parts and has a three-position mattress platform that adjusts easily as baby grows.
The crib converts to a toddler bed (no guard rail needed), day bed and full size headboard (bed frame and mattress not included). Four sturdy rollers – two which lock – make mobility easy. It is JPMA, ASTM and CPSC safety certified. It requires assembly, and comes with a five year limited warranty.
The collection is available in a dark walnut finish is rich and stylish.
The crib retails for $199.97 and the dressing table for $129.97.

Featuring the eco-friendly “La Madre” Crib by Bonavita (an $800 value), inspired by nature and the influence of the Oriental theory of design, the eco-friendly La Madre Collection features sustainable woods and environmentally-safe finishes and glues. The Harvest Cherry La Madre Crib is sophisticated, simple and clean, with a contrasting touch of bamboo. Fashioned from natural bamboo veneers and hardwood, the La Madre Collection places a special focus on the environment in accordance with today’s desire to revisit how products are manufactured.
All of La Madre’s outer packaging will contain recycled materials and inner packaging will be biodegradable and all marketing materials for La Madre will use FSC certified papers and printers. Also included is the Serta Perfect Balance crib mattress- the first environmentally friendly Serta crib mattress is the latest in sleep innovation (a $179 value) and Kids Line Willow collection of 100% certified organic cotton bedding with eco-friendly dyes (a $149 value). All products are good for your baby’s health and good for our planet! That’s over a $1,100 value!
Click here to enter to win the Eco-Friendly Sleep Set from LaJobi!
And, be sure to come back NEXT Monday to see what you could win in our next giveaway!
Online entries must be received between 12:01 a.m. Eastern Time (”ET”) on 2/2/09 and 11:59 p.m. (ET) on 2/8/09. See Official Rules.


Featuring the eco-friendly “La Madre” Crib by Bonavita (an $800 value), inspired by nature and the influence of the Oriental theory of design, the eco-friendly La Madre Collection features sustainable woods and environmentally-safe finishes and glues. The Harvest Cherry La Madre Crib is sophisticated, simple and clean, with a contrasting touch of bamboo. Fashioned from natural bamboo veneers and hardwood, the La Madre Collection places a special focus on the environment in accordance with today’s desire to revisit how products are manufactured.
All of La Madre’s outer packaging will contain recycled materials and inner packaging will be biodegradable and all marketing materials for La Madre will use FSC certified papers and printers. Also included is the Serta Perfect Balance crib mattress- the first environmentally friendly Serta crib mattress is the latest in sleep innovation (a $179 value) and Kids Line Willow collection of 100% certified organic cotton bedding with eco-friendly dyes (a $149 value). All products are good for your baby’s health and good for our planet! That’s over a $1,100 value!